Television & Video

  • Congress keeps digging

    Our national debt is growing by more than $3.5 billion every day. And the new health reform law will make it worse.

    Duration: 0:31

  • Drowning in Debt

    America's government is drowning in debt. At $13 trillion, we owe more money than any other country in the world. We are already over our heads in debt to foreign banks and countries like China.

    Duration: 0:31

  • Pledge Commercial

    I pledge allegiance to Americaʼs debt, and to the Chinese government that lends us money. And to the interest, for which we pay, compoundable, with higher taxes and lower pay until the day we die.

    Duration: 0:30

Interactive

 

Defeat the Debt Desktop Version Screenshot
Defeat the Debt mobile Version Screenshot

Campaign Summary

Educating Americans about the size, scope, and consequences of the national debt

American citizens everywhere agree that something must be done to reduce our debt. Using award-winning public relations stunts, television commercials, print ads, and billboards, Defeat the Debt has succeeded in raising awareness on the importance of reining in our soaring debt.


Guerrilla Marketing: Defeat the Debt implemented a unique guerrilla marketing campaign in order to raise awareness on America’s debt. The nonprofit sent 17 “Uncle Sam” characters to panhandle on the streets of Washington, D.C., New York City, and Chicago. The campaign generated media attention and raised public awareness on fiscal issues.


Media Attention: Defeat the Debt ran commercials on CNBC, Fox News and CNN in order to promote the campaign. They also ran full page ads in USA Today, The Wall Street Journal, and The New York Times.


Awards

  • Pollie Award

    Best Facebook Page
  • Pollie Award

    Radio - "National Debt Halloween Costume"
  • Pollie Award

    Television "National Debt Halloween Costume"
  • Platinum PR

    Public Affairs Campaign
  • Pollie Award

    Television - "Congratulations, Congress!"
  • Pollie Award

    Billboard - "Uncle Sam Times Square"
  • Aegis Award

    Video - "Pledge of Allegiance"
  • Communicator Award

    Commercial - "Pledge"