Television & Video

Print & Outdoor

Interactive

  • Built using WordPress and Twitter Bootstrap
  • Mobile-friendly responsive design
  • Over 300,000 visitors per year
Minimum Wage Desktop Version Screenshot
Minimum Wage mobile Version Screenshot

Radio

  • Bad Idea New Jersey Radio Ad

  • Teen Unemployment Radio Ad

Campaign Summary

A television, web, and print campaign to stop job-killing new laws

Through print ads, tv ads, and unconventional PR tactics, the Employment Policy Institute's "Minimum Wage" campaign has informed the public on the implications of a minimum wage hike. 


For example, when labor unions announced that they would send a bus around the country to promote a $10.10 minimum wage, EPI launched an aggressive counter attack. A large "mobile billboard" reading “Caution: Lost Jobs Ahead” followed the union’s truck around the country.


Awards

  • Pollie Award

    Best Use of Humor - "Bad Idea New Jersey"
  • Pollie Award

    Best Statewide Campaign - "Bad Idea New Jersey"
  • Pollie Award

    San Francisco Minimum Wage Billboard