Television & Video

Print & Outdoor

Campaign Summary

Educating the public about the dangers of negligent driving.

The intersection of high-tech, in-car gadgets and busy, sleep-deprived people who speed off to work while multitasking has created a perfect storm of highway risks that is reflected in ever-higher traffic fatalities.


Drivers-whether they are speeding, drunk, distracted, or overly fatigued-put themselves and others at risk, often vastly underestimating the danger posed by their behavior. To effectively turn the tide on highway deaths, the American Beverage Institute launched a national negligent driving PSA campaign in 2008 to educate the public about the dangers of negligent driving.


Awards

  • Aegis Award

    Negligent Driving
  • Aegis Award

    Negligent Driving PSA
  • Pollie Award

    Newspaper: Magazine Ad - Negligent Driving Ad
  • Pollie Award

    Collateral: Mass Transit/Bus Signs - Negligent Driving Bus Ads
  • Telly Award

    Negligent Driving PSA