Television & Video

Print & Outdoor

Interactive

  • Over 500,000 visitors per year
  • Over 90,000 Facebook fans
  • Responsive, mobile-friendly design
  • Built on WordPress and Twitter Bootstrap
  • Appeared on the front page of Reddit multiple times
  • 10 different localized versions for different countries
PETA Kills Animals Desktop Version Screenshot
PETA Kills Animals mobile Version Screenshot

Campaign Summary

Provocative television, print, social media and web campaign to expose PETA's brutal "shelter"

The PETA Kills Animals project exposes the hypocrisy of the “animal rights” group PETA through award-winning television, print, billboard, social media, and web campaigns. Billboards have been run in Times Square, and the website translated into 10 different languages to get the message out.


The Results: The project's webpage was featured on the front page of Reddit twice, and has received more than 4 million visitors. Its Facebook page has been liked 100,000 times. Most importantly, the message is being heard - polls show that PETA's favorability rating has dropped considerably since the beginning of the campaign.


Awards

  • Bulldog Award

    Best Use of Research