The PETA Kills Animals project exposes the hypocrisy of the “animal rights” group PETA through award-winning television, print, billboard, social media, and web campaigns. Billboards have been run in Times Square, and the website translated into 10 different languages to get the message out.
The Results: The project's webpage was featured on the front page of Reddit twice, and has received more than 4 million visitors. Its Facebook page has been liked 100,000 times. Most importantly, the message is being heard - polls show that PETA's favorability rating has dropped considerably since the beginning of the campaign.