Our experienced in-house media relations team is able to digitally distribute your PSAs to all domestic television stations almost instantaneously and will continue to make it available for their use until the completion of your tracking term.
Successful PSA campaigns transpire because of thoughtful preparation, pitching, patience, and persistence. As part of our comprehensive package, we will craft plea letters, media pitches, and provide the following ongoing services:
Pitch calls: Our team of experienced media professionals have fostered relationships with station gatekeepers and traffic departments from across the country. We focus our call on your target markets and outlets—providing a kick-off campaign and monthly follow up calls.
Emails: In addition to the national campaign launch email, we distribute an interactive digital pitch letter with direct content links to PSA gatekeepers and traffic managers twice a month. This will act as a continued reminder to include your PSA in their schedules.
Follow-up: We will continue to push stations that have not yet used your PSA to do so with aggressive monthly follow-ups.