Berman and Company isn’t your average PR firm. Our mission is to “change the debate,” not simply contribute to it. Through our fact-based, hard-hitting approach to public relations and issue advocacy, Berman and Company makes the public think twice about commonly held assumptions. Says president and founder Rick Berman, “My goal is to make people say, ‘I’ve never thought of it that way before.’”
We don’t just change the debate. If necessary, we start the debate. Our success is based on four core competencies: credible research, effective messaging, aggressive communications and creative advertising.
Berman and Company’s staff has grown to 35 people and includes professionals in the media, design, research, and government relations fields.
James Bowers is Creative Director and a Senior Vice President at Berman and Company where he manages its award winning creative team. A veteran of multiple ballot initiative campaigns and legislative battles, James also works with nonprofit and corporate clients on specialized advertising and communication plans.
James lives in Arlington, VA with his family and is a graduate of Indiana University where he studied Political Science and Journalism.
Sarah Longwell is Communications Director and a Senior Vice President at Berman and Company where she manages strategic communications campaigns on a range of policy issues. Sarah serves as the Managing Director of the American Beverage Institute, a restaurant trade association in Washington, DC. She is a frequent guest on national television and radio shows and her comments and op-eds appear regularly in major media outlets across the country.
In 2010, she was named a “Rising Star” by Campaigns & Elections’ Politics Magazine and was recognized by the American Association of Political Consultants as a member of the class of 2016’s “Top 40 under 40.”
Sarah lives in Washington, DC with her family and graduated with a degree in Political Science from Kenyon College in Ohio.
Mike Saltsman manages Berman and Company’s work on labor issues. Mike serves as Managing Director of the Employment Policies Institute, a think tank in Washington, DC. A frequent guest on national television programs, Mike’s opinion pieces appear regularly in top-tier media outlets.
Prior to Berman and Company, Mike was employed by the Bureau of Labor Statistics. He lives in Washington, DC with his family and has degrees in Economics and Political Science from the University of Michigan.